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Tictail is a free-to-use e-commerce platform that allows individuals and retailers to set up their own virtual store. Launched in 2012, in under two years Tictail has seen over 35,000 stores created on the platform.
Founded in Stockholm by Carl Waldekranz, Kaj Drobin, Siavash Ghorbani and Birk Nilsson, Tictail was dubbed ‘the Tumblr of e-commerce’ by Wired Magazine in 2012, when the company was listed as one of ‘Europe's 100 hottest start-ups'. Central to the service is the Tictail feed, which guides users through the process of setting up and running their online store, from incorporating T&Cs and a returns policy, to offering advice on marketing and customer service. This interface essentially removes technology from the process – users do not need to know anything about coding or web design to create an attractive, professional-looking storefront.
Tictail focuses on strong community integration, simplicity of use and attractive, customisable design. This accessibility and affordability is key to what founder and CEO, Carl Waldekranz describes as the democratisation of ecommerce. Along with thousands of entrepreneurs and small business owners, the UK’s oldest manufacturing company, The Whitechapel Bell Foundry, can also be found on Tictail.
While the basic Tictail service is completely free-to-use, users can pay to access premium apps, which add more complex features to a store (for example discount codes or a custom domain). In September 2013, Tictail opened up its platform, allowing third party individuals to develop Tictail apps that all users can purchase to add extra functionality to their store.